Why an Integration of Digital + Human Customer Experience is Smart

Top 10 Social Media Analytics Solution Companies - 2020

Social media has become an integral part of people's lives and daily routines. With the rising importance of social media in consumers’ lives, marketers and businesses flock to these platforms to connect with their target audiences better. Upon analyzing the hot trends, brands are looking beyond surface data and re-evaluating their metrics and consumer demographics. To understand the requirements of customers better, businesses are incorporating AI-based chatbots that are not only prompt in answering frequently asked questions, but also provide insights on what the customer is looking for. Meaningful conversations through chatbots also lead to the growth of interest-driven, private community where businesses can sell their products better. Backed by big data and machine learning algorithms, marketers are rolling out personalized ads based on the real-time data of buyers’ shopping experience. It helps deliver products dynamically to customers and results in call-to-action based on who they are being served to.

A classic example of this is Instagram shopping that highlights the growth of social media selling based on consumer metrics. With social media influencers flourishing in the space, brands are resorting to marketing campaigns that are best aligned to their pages’ content. In short, the transformation to a customer-centric approach is propelling businesses to reach the masses that relate to their products. Precisely, analyzing the social media customers accurately leads to enhanced productivity and sales revenue and engage with relevant consumers better.

In the wake of such drastic transitions, we have compiled this issue of MarTech Outlook in order to assist social media companies in the task of finding accomplished solution providers. In this edition, we have listed the top 10 social media analytics solution providers 2020to highlight the companies that can escalate the chances of your growth. Equipped with innovative technological capabilities, these enlisted solution providers are transforming the social media analytics landscape at the cloverleaf of various disruptive technologies. Besides, the magazine comprises insights from subject-matter experts, CIOs, and CXOs in the social media sector on the latest industry trends, best practices, recent innovations, and highlights their expertise. We hope this issue of MarTech Outlook helps you build the partnership you and your organization need to foster an environment driven by robust and efficient technology.

We present to you MarTech Outlook’s, “Top 10 Social Media Analytics Solution Providers - 2020.”

Top Social Media Analytics Solution Companies

LiftEngine helps clients learn about their customers and execute more profitable campaigns. They build marketing databases, provide analytic solutions and help clients reach targeted customers online and offline

www.liftengine.com

YouScan develops intelligent social media monitoring and analytics tools for written and visual brand mentions on social media platforms and online websites that enable companies to uncover valuable consumer insights

youscan.io

Brafton Inc.

Brafton Inc.

Brafton offers a wide range of content, including: Landing pages, blog posts, eBooks, white papers, infographics, press releases, newsletters, videos, web design and development. The company has been at the forefront of content marketing since 2008, becoming one of the leading full-service digital marketing solutions providers in the U.S. They offer content creation, strategy development, website consultation, social media outreach and more. They are responsive, relentless and resilient, tailoring their services to businesses, aiming for greatness in all that they do and staying on the cutting edge of the constantly evolving content marketing space

Exclusive Concepts, Inc.

Exclusive Concepts, Inc.

Exclusive Concepts team has been named to the INC 5000 list of the fastest growing companies in the United States for nine times. This is a feat that less than 2 percent of all US-based agencies can tout. The team has worked tirelessly for 22 years to build true loyalty. Their solutions include Organic Search, Paid Search (AdWords, Bing Ads, YouTube Re-marketing),Product Ads (Google Shopping, Bing Shopping, Amazon SPA), Paid Social (Facebook, Instagram, Pinterest), Conversion Consulting & Testing, Email Marketing, Social Marketing, Competitive Price Intelligence, Business Insights & Reporting, Feeds & Smart Data Feeds

Good2bSocial

Good2bSocial

Good2bSocial is the leading digital marketing agency for law firms, lawyers and companies in the legal industry. The team of legal industry veterans offers a full suite of services, including social media management and training, high-impact content strategy and production, marketing automation, online advertising management (PPC and Paid Social), search engine optimization (SEO) strategy and execution, podcast production, website development, and more, tailored to fit each firm's unique needs. The company’s Legal Writers Bureau division pairs law firm marketing teams with experienced and reliable writers and editors who understand the legal industry and know how to create content for it

Informatics, Inc.

Informatics, Inc.

Informatics, Inc., have been in the web development business since 1998. Since technology changes so quickly, this is perfectly logical. They are passionate about the internet and the power it offers to transform, inform and connect people and organizations. Over the years, the company have acquired many satisfied customers across a number of industries. Their business has grown by referrals which they feel is the best kind of advertising a company can do. Their philosophy is to provide quality work and superior customer service at a reasonable price. It is a simple, but powerful formula

Lead to Conversion

Lead to Conversion

Lead to Conversion specializes in helping companies of all sizes get more leads and sales through effective web design and online marketing. The company’s digital marketing agency provides Web Design, Graphic Design, and WordPress maintenance services focused on making sure the client’s brand stays current and will always produce results, with both the search engines and website visitors. They provide effective SEO, paid search, link building, social media, email marketing and more as part of their integrated digital marketing campaigns to help take the business to the next level

Rival IQ

Rival IQ

Rival IQ delivers analytics and competitive insights to help digital marketers make informed decisions, improve results, and better understand competitors. The company is committed to the health and success of everyone involved with the company, from employees to customers to vendors and beyond. It seeks to be transparent with their team and customers and believe in embracing the unique perspectives and experiences for a stronger, more capable, and more empathetic team. Rival IQ work as hard as possible to let their customers know how highly they value them and their decision to trust the company with their social media analytics

Socialbakers

Socialbakers

Starting from a small company with a big vision in 2008, Socialbakers has since become an international name, expanding across the globe from Singapore to New York. It is a trusted social media marketing partner to thousands of businesses of every size including over 100 companies on the list of Fortune Global 500. Socialbakers Suite is a marketing platform that leverages the power of machine learning to help brands make smarter investments on social media. With access to a wide range of audience insights, optimization solutions, analytics, and measurement features, marketers can easily understand how their social efforts are impacting their company’s bottom line

Thrive Internet Marketing Agency

Thrive Internet Marketing Agency

Thrive is a full-service digital marketing agency headquartered in Arlington, Texas. The company has been providing web design and online marketing services since 2005. They strive to understand client’s business goals first and then develop a strategic project plan to use as a road map for their web design project and online marketing campaign. They believe in integrity and will not sell something a client does not need. The company also have a deeply talented team of project managers, web designers, content writers, social media specialists, and search engine optimization specialists