Social media has become an integral part of people's lives and daily routines. With the rising importance of social media in consumers’ lives, marketers and businesses flock to these platforms to connect with their target audiences better. Upon analyzing the hot trends, brands are looking beyond surface data and re-evaluating their metrics and consumer demographics. To understand the requirements of customers better, businesses are incorporating AI-based chatbots that are not only prompt in answering frequently asked questions, but also provide insights on what the customer is looking for. Meaningful conversations through chatbots also lead to the growth of interest-driven, private community where businesses can sell their products better. Backed by big data and machine learning algorithms, marketers are rolling out personalized ads based on the real-time data of buyers’ shopping experience. It helps deliver products dynamically to customers and results in call-to-action based on who they are being served to.
A classic example of this is Instagram shopping that highlights the growth of social media selling based on consumer metrics. With social media influencers flourishing in the space, brands are resorting to marketing campaigns that are best aligned to their pages’ content. In short, the transformation to a customer-centric approach is propelling businesses to reach the masses that relate to their products. Precisely, analyzing the social media customers accurately leads to enhanced productivity and sales revenue and engage with relevant consumers better.
In the wake of such drastic transitions, we have compiled this issue of MarTech Outlook in order to assist social media companies in the task of finding accomplished solution providers. In this edition, we have listed the top 10 social media analytics solution providers 2020to highlight the companies that can escalate the chances of your growth. Equipped with innovative technological capabilities, these enlisted solution providers are transforming the social media analytics landscape at the cloverleaf of various disruptive technologies. Besides, the magazine comprises insights from subject-matter experts, CIOs, and CXOs in the social media sector on the latest industry trends, best practices, recent innovations, and highlights their expertise. We hope this issue of MarTech Outlook helps you build the partnership you and your organization need to foster an environment driven by robust and efficient technology.
We present to you MarTech Outlook’s, “Top 10 Social Media Analytics Solution Providers - 2020.”